Why research?
Knowing how to effectively identify and research your career interests, potential employers, industries and markets, economic and technological trends, company insiders and executives – is essential for networking, tailoring your resume, preparing for interviews, and excelling in your job and career.

What to research?

1) Companies
> Activities – products and/or services
> Geographic reach – local/national/global
> History, achievements, unique distinctions
> Mission statement, slogans, marketing strategies
> Size – sales, capitalization, number of employees
> Stakeholders – customers, suppliers, other
> Business structure, subsidiaries, holdings,
> Short and long term, specific and general goals
> Financials – value, current health and forecasts
> Industry, markets, regulatory and political climate
> Competitions, threats, rankings
> Culture, social involvement, sustainability programs
> Departments and units, processes and flows
> Existing positions, opportunities and expectations
> Remuneration, benefits, hours/work-life balance
> Executives, decision makers, insiders

2) Industries & Markets
> Data/Statistics
> Economic forecasts
> Technology
> Competitiveness
> Regulations
> Political climate

3) Job Functions
> Description
> Education
> Skills
> Experience
> Department/Unit info

Where to research?

A) Libraries

  • Business databases, reference collections and periodicals; collections of Canadian federal, provincial, municipal and foreign government documents as well as publications from international organizations

B) Online

  • Company websites – corporate history, news releases, annual reports, and career information
  • Internet search – including social utilities/groups/forums with updated content from customers, employees, insiders etc., which you can join to make additional enquires, network, and obtain leads
  • Business Databases/Directories – geographic, industry, market, financial information and data/statistics, as well as an organization’s products or services, number of employee’s principal executives and locations
  • Annual Reports – outline the organization’s successes, growth, history, goals, and financial status
  • Publications – articles and reports in business and trade publications and business sections of local and national papers and magazines
  • Public Documents – government and quasi-government organizations have records accessible to the public

C) Networking

  • Alumni – former students of your programs/institution
  • Fellow Professionals – provide “word-of-mouth” and “insider” information, and make referrals
  • Trade & Industry Associations – membership directories, publications, regulatory information, networking and professional development events
  • Online – LinkedIn is the leading business networking site globally; others exist by industry/location/function